The sneakers are durable, supportive, and easy to clean. Shoes are not the first valuable asset which are bought and sold second-hand and benefit from recording ownership via blockchain technology. Regulated financial securities — an industry worth a collective $544 trillion — have seen similar activity for quite some time. Employees at OHSU Doernbecher Children’s Hospital in Portland, Oregon, have already taken the shoes for a test run. They also gave Nike insight into what they need when it comes to footwear (think good traction for slippery floors). Then we start doing the lateral lunges, and the fast-feet drills, and the burpees. And then I start to understand (and yes, dig) the Air Zoom SuperReps. Nike’s first HIIT training class shoes — and at its core, that’s what these kicks are meant for — are really a hit. They hit stores on Jan. 2, and will run you $120, the first in a series of Nike kicks designed specifically for group fitness.
Many brands offer woven mesh designs, but Nike’s features are built to match the way your foot moves as you stride. They create a secure, sock-like fit where you need it and greater breathability and flexibility in other areas—all without piecing together different materials. Twice a year, Nike will ship out a prepaid bag where parents can send back their kids’ worn shoes, which will either be donated to families in need if in good condition or recycled through Nike Grind , a program that separates out the rubber, foam, leather and textile blends, grinds them into granules and incorporates those into new products, including footwear, apparel and play surfaces.
Just in time for back-to-school shopping, Nike today officially announced its entry into the subscription service market with the launch of a sneaker club” for kids called Nike Adventure Club The new program is specifically designed to make shopping easier for parents who struggle to keep up with their quickly growing children’s shoe needs. Instead of taking kids to the store and trying on pair after pair to try to find something the child likes, the new Nike Adventure Club will instead ship anywhere from four pairs to a dozen pairs of shoes per year, depending on which subscription tier parents choose.
The SuperReps are meant for group fitness classes — and they deliver on that promise with deathly precision. Sure, they may slow me down by a few split seconds on a TrueForm Treadmill than my go-to running shoes, Nike’s Epic React Flyknits, but the SuperReps compensate by making my landings on box jumps and burpees that much more friendly. They work well in the unpredictable situations that group fitness invites. Nike shoes run a little small compared to other brands of athletic shoes, but this doesn’t mean you should go for a big size upgrade. The difference is minimal and the size you wear in other brands probably won’t be too big or small in Nikes.
Whether the shoes violate rules from track’s governing body, World Athletics , depends on how one interprets this sentence from its rulebook: Shoes must not be constructed so as to give athletes any unfair assistance or advantage.” It does not specify what such an advantage might be. The Air Zoom Pulse features a laceless upper marked by a protective PU-coated synthetic vamp while an elastic strap keeps the heel secured and open for flexible and easy one-handed entry. Branding on the shoe comes in the form of Nike Asterix logo side tabs and printed Swooshes. Elevating the shoe is a Zoom Air heel unit-assisted flexible drop-in midsole paired with a rubber outsole with a water-dispersive traction pattern.