The sneakers are durable, supportive, and easy to clean. Nike shoes have been at the forefront of men’s and women’s footwear for quite some time. The company, officially founded in 1971 in Beaverton, Oregon, has transcended culture in every way imaginable since then. Its name is synonymous with sports. Period. The sneakers, equipment, and apparel created by the company since its inception can be best described as innovative and trendsetting. And that’s without mentioning Nike’s greatest asset: their ability to tell a story through their products. Nike describes the kicks as feeling like a soft, snug hug” and notes that they feature an easy-to-clean design. A coated toe box protects against all kinds of spills. Most importantly, they are comfortable to wear for long periods of time: Nike found that nurses walk four to five miles and sit for less than an hour during their 12-hour workday.
Nike built the SuperReps for a very unique purpose, to fill a very targeted void in the sneaker market. These are training shoes, and because of that, you may think they’re overlapping with Nike’s already terrific Metcons, and the other bajillion training shoes out there. Social media has done its part for Bullos. The Daily Guardian, a tabloid newspaper in the Philippines, on Wednesday tweeted photos of the athlete at a shoe store in local mall SM City, trying on some brand new shoes. This smooth landing is critical to letting you take your group fitness class on with confidence, and confidence and aggression is everything in these situations. Go to Barry’s with the wrong running shoes, and you’re going through the motions on anything lateral, mailing it in. You don’t want to do that.
Steamrolling into the ‘90s, Nike found innovative ways to advertise why they were the best at show – a tactic that remains essential to their continuous success – while expanding their product line tenfold. The addition of luminaries across a myriad of sports helped as well. Fast-forward to the present, and the brand still rests comfortably atop of the totem pole. If there’s rules to this game, Nike – as stellar a provider of performance shoes and apparel as it manufactures lifestyle items – wrote the manual.
A similar study was conducted in November 2018. That study from researchers at the University of Colorado explained why Nike’s VaporFly 4% shoes have had so much success in reducing the amount of energy expended during marathons. A closer look at recent numbers in the final months of 2019 show that about 41 per cent of people who ran marathons in under three hours were reported to have been wearing these shoes. Since 1971, Nike and its famous Swoosh logo have become global powerhouses in the sportswear industry, supporting athletes from grass roots to elite as well as producing streetwear for the coolest of cats.
Early successes helped the company (which changed its name to Nike in 1978) establish itself among runners. In 1972, Knight and Bowerman released the Cortez, one of Nike’s most iconic shoes. Designed to be lighter and more water resistant than other sneakers, the Cortez gained a following for its full-length cushioned EVA midsole, a new feature that gave runners unprecedented comfort and shock absorption. Continuing its footwear development, Nike has now crafted a sneaker especially designed for medical workers. Dubbed the Nike Air Zoom Pulse, the shoe is for everyday heroes like nurses, doctors, home health providers and others who work tirelessly to support patients.