The sneakers are durable, supportive, and easy to clean. Unlike other brands, Nike does its chemistry in-house, and its foams are the product of years of experimentation. One early success was Lunarlon, a blend of EVA and bouncy nitrile rubber that debuted in the Lunaracer in 2008 and won a following for its springy, responsive feel. More recently, Nike released React foam in the Epic React Flyknit in 2017. Designers honed the formula to maximize cushioning, energy return, and durability while maintaining a low weight. RW lab tests on the Epic React confirm the foam’s impressive balance of softness and bounce, and testers felt a noticeable improvement from Lunarlon-based shoes.
Shoes are not the first valuable asset which are bought and sold second-hand and benefit from recording ownership via blockchain technology. Regulated financial securities — an industry worth a collective $544 trillion — have seen similar activity for quite some time. Employees at OHSU Doernbecher Children’s Hospital in Portland, Oregon, have already taken the shoes for a test run. They also gave Nike insight into what they need when it comes to footwear (think good traction for slippery floors). Then we start doing the lateral lunges, and the fast-feet drills, and the burpees. And then I start to understand (and yes, dig) the Air Zoom SuperReps. Nike’s first HIIT training class shoes — and at its core, that’s what these kicks are meant for — are really a hit. They hit stores on Jan. 2, and will run you $120, the first in a series of Nike kicks designed specifically for group fitness.
Although the minimalist running craze has come and gone, the Nike Free continues as a stripped down, highly flexible trainer for short distances. The latest version sports a completely redesigned midsole that bulges in key areas to provide more support to the foot and a new curved groove pattern that maximizes flexibility. The upper is a mixed bag, however: It’s seamless and roomy, but many testers felt it didn’t keep their feet stabilized on the run. More than 110,000 athletes uploaded data for more than one marathon, and about 47,000 uploaded data for three or more marathons. The Strava data allows us to follow these repeat racers over time and as they change shoes.
In addition to their latest designs, Nike stays true to tradition and style with the Cortez and Ebernon. The popular Cortez is one of the original shoes made by the brand. While it was originally made as a running shoe, the Cortez can be dressed down for day and up for night. The Nike Ebernon takes casual and comfortable to a whole new level. Choose one of the multiple colors of the Ebernon, ranging from purple and pink for women and red and blue for men, and you’ll be ready to turn heads. Or if sporty is your go-to look, go for the high-top Ebernon Mid.
Nike shoes have been at the forefront of men’s and women’s footwear for quite some time. The company, officially founded in 1971 in Beaverton, Oregon, has transcended culture in every way imaginable since then. Its name is synonymous with sports. Period. The sneakers, equipment, and apparel created by the company since its inception can be best described as innovative and trendsetting. And that’s without mentioning Nike’s greatest asset: their ability to tell a story through their products. Nike describes the kicks as feeling like a soft, snug hug” and notes that they feature an easy-to-clean design. A coated toe box protects against all kinds of spills. Most importantly, they are comfortable to wear for long periods of time: Nike found that nurses walk four to five miles and sit for less than an hour during their 12-hour workday.