The sneakers are durable, supportive, and easy to clean. Nike’s Air Zoom SuperReps are built for group fitness. Many other brands, including Brooks, Saucony, New Balance, Hoka One One and Asics, have introduced similar shoes to the market or plan to. These shoes may provide the same advantage or an even larger one, but most do not yet appear in sufficient numbers in our data to measure their effectiveness. Shop Our Huge Range Of Men’s Sports Fashion Sneakers From Adidas Originals, Nike, Puma, Asics Tiger, Converse, Vans & More. When we perform this calculation for every pair of races in our data and measure the effect of switching to any kind of popular shoe, we see that runners who switch to these Nike shoes improved significantly more than runners who switched to any other kind of shoe. No other shoe comes close to having the same effect.

There is no such thing as a large-scale randomized control trial for marathons and shoes, but there is Strava , a fitness app that calls itself the social network for athletes. Nearly each weekend, thousands of runners compete in races, record their performance data on satellite watches or smartphones, and upload their race data to the app. This data includes things like a race name, finish time, per-mile splits and overall elevation profile. And about one in four races includes self-reported information about a runner’s shoes.

The quality of goods bearing the iconic Swoosh branding catch your eye; the narrative around them pique and keep your interests. Nike developed this aspect of the business in the 1980s, during which staple models like the Air Force 1 , Air Max 1 , Dunk , Air Trainer 1 , and Windrunner released. Concurrently, Nike delivered the signature line of Michael Jordan in 1985. Needless to say, these power moves quelled all comparisons with competitors looking to close the gap. Nike’s controversial Vaporfly shoe was met with constant debate before and after Eliud Kipchoge, who was wearing the shoes when he shattered the two-hour marathon record in Vienna in October.

How much Nikes cost depends entirely on the type of shoe. A pair of men’s or women’s Nike shoes can cost anywhere from around $60 to over $200. Typically, though, the range falls around $90 to $110. Again, this is dependent on the shoe. Nike has made some shoes over the years with aims of lowering its price point. Nike Roshes are an example of this, as are Kevin Durant signature shoes. But other shoes, especially rare or vintage shoes, can sell for thousands of dollars on the secondary market. According to a patent dated December 10th, 2019, Nike is planning to tokenize the ownership of exclusive shoes. When purchased, shoes will become linked to a unique owner, all recorded via blockchain technology. The patent says owners will also be provided with added control of their footwear, with the capability to ‘breed’ custom shoes which can be manufactured to produce a tangible product.

The Air Zoom Structure makes a good pick for runners who need some extra guidance in their stride. This shoe provides it with Nike’s Dynamic Support system, a layer of firmer foam along the inside portion of the midsole that counters overpronation, and an overlay on the upper that stiffens the heel of the shoe. In addition, Flywire cables and a partial foot wrap give you a dialed-in fit, and blown rubber cushioning and a Zoom Air unit in the forefoot absorb shocks without sacrificing energy return.

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